Corporate Video Experts, Expert Articles
How to TRANSFORM your MARKETING using VIDEO

Businesses using VIDEO grow revenue 49% Faster

See for yourself the positive impact using video can have in these free infographics

  • Video Consumption in 2017
  • Behaviour with video in 2017
  • Conversion & Spending with video
How to TRANSFORM your MARKETING using VIDEO

Make the right people take action

Here's how successful businesses use video incredibly effectively

Discover:

  • WHY video is so immensely powerful
  • The 3-Step process to making video work EFFECTIVELY
  • How to generate more profit by increasing sales on your website
Why this office chair is now the most important one

Why this office chair is now the most important one

In every company doing business in 2017, the person responsible for video has more direct influence over the success or failure of the business than anyone else


Ever since Google bought YouTube, it’s ranking algorithms have given extra weight to websites which use video. Google likes you if you drive people’s eyes to their ads.

FacebookThe number of searches done from within Youtube quickly exceeded those from the Google search home page… and then a little thing called Facebook happened.

Facebook’s formula is to serve you more of what you like. If you show interest in something, Facebook will give you more of it.

People liked and share videos – so Facebook increased the priority it gave to video content and video content marketing found itself at the centre of an intense positive feedback loop.

In 2017, due to the overwhelming majority of all internet traffic now being video, it’s no exaggeration to think of the internet as a video service, punctuated by other types of content.

Video is SO easy for our brains to consume

Our Brains Love VideoWe prefer it to everything else. Video is nicely processed, sugar-coated, entertaining, nutritious information which gives us so much more emotional fulfilment than cardboard text.

Smart businesses know that they absolutely must get video right because it has such a dramatic influence on everything else. It:

  • Reduces website bounce rate (people leaving your website almost immediately)
  • Increases website homepage click-through (to a product page or a ‘contact us’ page)
  • Increases number of website sales
  • Increases value of ecommerce shopping carts
  • Increases visitor time spent on a website
  • Drastically increases landing page conversion rates (sign ups to newsletters)
  • Reduces email unsubscribe rates
  • Doubles content sharing (posts, blogs and so on)
  • Greatly increases content retention (people remember things in video)
  • Increases call-to-action effectiveness
  • Drastically increases SEO “authority” (by up to 530%!)
  • Increases viewer interaction
  • Increases advertising click-through
  • Reduces advertising costs
How to TRANSFORM your MARKETING using VIDEO

Businesses using VIDEO grow revenue 49% Faster

See for yourself the positive impact using video can have in these free infographics

  • Video Consumption in 2017
  • Behaviour with video in 2017
  • Conversion & Spending with video

In every company doing business in 2017, the person responsible for the video has more direct influence over the success or failure of the business than any other person.

The director's chair is now the most important chair in the company.

Did you know...

Over 2.1 BILLION people have watched 1 single video – 'Gangnam Style', by Psy - making it the most-watched video ever. Figures vary, but Psy is reputed to have made at least $15million in ad revenue from Youtube views alone.

5 ways video knocks it out of the park

5 ways video knocks it out of the park

Here are the Top 5 ways in which video has maximum impact on your business

It’s long been the case that Google gives enhanced ranking positions to websites which use video. Facebook promotes posts and content which uses video FAR more than any other kind of content. Your chance of being on the first page of a Google search are 53x greater if your homepage has a video on it.

What do you think? If you agree with this article, share it to your associates, colleages and friends.

If you ‘d like to discuss any of the points with Corporate Video Experts, we’d be only too happy to have an informal chat about how we can help. Call us on 0844 8841939