Ever since Google bought YouTube, it’s ranking algorithms have given extra weight to websites which use video. Google likes you if you drive people’s eyes to their ads.
The number of searches done from within Youtube quickly exceeded those from the Google search home page… and then a little thing called Facebook happened.
Facebook’s formula is to serve you more of what you like. If you show interest in something, Facebook will give you more of it.
People liked and share videos – so Facebook increased the priority it gave to video content and video content marketing found itself at the centre of an intense positive feedback loop.
In 2017, due to the overwhelming majority of all internet traffic now being video, it’s no exaggeration to think of the internet as a video service, punctuated by other types of content.
We prefer it to everything else. Video is nicely processed, sugar-coated, entertaining, nutritious information which gives us so much more emotional fulfilment than cardboard text.
Smart businesses know that they absolutely must get video right because it has such a dramatic influence on everything else. It:
In every company doing business in 2017, the person responsible for the video has more direct influence over the success or failure of the business than any other person.
The director's chair is now the most important chair in the company.
Over 2.1 BILLION people have watched 1 single video – 'Gangnam Style', by Psy - making it the most-watched video ever. Figures vary, but Psy is reputed to have made at least $15million in ad revenue from Youtube views alone.
It’s long been the case that Google gives enhanced ranking positions to websites which use video. Facebook promotes posts and content which uses video FAR more than any other kind of content. Your chance of being on the first page of a Google search are 53x greater if your homepage has a video on it.
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If you ‘d like to discuss any of the points with Corporate Video Experts, we’d be only too happy to have an informal chat about how we can help. Call us on 0844 8841939