Corporate Video Experts, Expert Articles
How to avoid being ripped off by a video production company

How to NOT be ripped off by a video company

Here are the 3 BIG RED FLAGS to watch out for

Video is a hugely important part of any marketing strategy. If you don't use it, you're missing out on one of the best ROIs in online marketing...

Setting a budget for Corporate Video production

Setting a budget for Corporate Video production

What proportion of your marketing budget should you allocate?

Under-funding is just as damaging as over-spending, here's the essential business-focused detail

How long should my Corporate Video be?

How long should my Corporate Video be?

How to decide what is too short and too long

It almost goes without saying that there’s no 'one size fits all' answer which applies to every company or corporate video, either offline or...

What affects the £Cost of video and what doesn't

What affects the £Cost of video and what doesn't

The truth behind production costs

Pricing a service can be difficult, which leads some people to assume that the price attached to it has been pulled out of thin air. How can you...

5 Clever Tricks to make them watch

5 Clever Tricks to make them watch

Here are just 5 of the ways a good video gets inside the audience’s head

We live in a world in which video is everywhere for a very good reason – it works. It engages the brain on many different levels and connects with...

Why Spending £97 could cost you £1000s

Why Spending £97 could cost you £1000s

Online video tools might seem like a great idea at the time, but could cost you in the long run

You’ve probably seen several video tools promoted quite heavily on your facebook timeline or in the Ads section at the top of google search...

Is your video damaging your business?

Is your video damaging your business?

Here are the TOP 10 blunders which directly cost your business money

Most companies who use online marketing to any degree are realising that they simply must use video or be left behind. Even the humble website must contain...

Why this office chair is now the most important one

Why this office chair is now the most important one

The most important person in a company now is the one who controls the videos

Ever since Google bought YouTube, it’s algorithms have given extra weight to websites which use video...

5 ways video knocks it out of the park

5 ways video knocks it out of the park

Here are the Top 5 ways in which video has maximum impact on your business

It’s long been the case that Google gives enhanced ranking positions to websites which use video. Facebook promotes posts and content which uses video FAR more than any other kind of content. Your chance of being on the first page of a Google search are 53x greater if your homepage has a video on it.

5 alarming ways your customers' behaviour has changed

2 alarming ways your customers' behaviour has changed

Here are just 2 of the ways YOUR customers' behaviour has changed since last time you checked

The world has changed dramatically in just 10 years. Your customers’ behaviour has changed dramatically too having a direct impact on your business.

5 reasons your Facebook video ad might not work

5 reasons your Facebook video ad might not work

So you’ve set up your Facebook video advert and watched the business just flood in, right?

At every turn, you’ve seen that using video is the only way you’re likely to have any kind of impact or have adverts which convert at anything like a reasonable cost – so why doesn’t it work?

Why Viral videos are a bad idea

Why Viral videos are a bad idea

Top examples of video which went viral

Attempting to create a 'viral video' can seem like a great idea but it has potential to backfire badly in terms of negative perception of your brand or company.

Use VIDEO as your Facebook Page Cover Image

Want to use VIDEO as your Facebook Page Cover Image?

Here are the details you need to know

The new ability to use video as a Facebook Page Cover Image is being rolled out gradually, not all pages are currently able to use video, and some users have reported still images in place of video when using mobile devices.